The Institute for Sustainable Energy, Environment and Economy, and the University of Calgary Bookstore present:
Award-winning international author and economist Jeff Rubin
When: Tuesday, May 22, 12 -1 p.m.
Where: University of Calgary Downtown Campus Events Centre, 906 8th Avenue S.W.
LIMITED SEATING AVAILABLE. GUARANTEE A SPOT BY PURCHASING YOUR TICKETS PRIOR TO MAY 15th.
$35 per ticket, which includes Jeff Rubin’s new book, The End of Growth, and lunch.
Purchase online at: http://www.calgarybookstore.com/tickets/
In an urgent follow-up to his best-selling book, Why Your World Is About To Get A Whole Lot Smaller, Jeff Rubin argues that the end of cheap oil means the end of growth. What it will be like to live in a world where growth is over?
Economist and resource analyst Jeff Rubin is certain that the world’s governments are getting it wrong. Instead of moving us toward economic recovery, measures being taken around the globe right now are digging us into a deeper hole. Both politicians and economists are missing the fact that the real engine of economic growth has always been cheap, abundant fuel and resources. But that era is over. The end of cheap oil, Rubin argues, signals the end of growth -- and the end of easy answers to renewing prosperity.
Rubin's own equation is clear: with China and India sucking up the lion’s share of the world’s ever more limited resources, the rest of us will have to make do with less. But is this all bad? Can less actually be more? Rubin points out that there is no research to show that people living in countries with hard-charging economies are happier, and plenty of research to show that some of the most contented people on the planet live in places with no-growth or slow-growth GDPs. But it doesn't matter whether it's bad or good, it's the new reality: our world is not only about to get smaller, our day-to-day lives are about to be a whole lot different.
About Jeff Rubin:
Jeff Rubin is an award-winning international author and economist. After almost 20 years as Chief Economist and Managing Director of CIBC World Markets, Rubin resigned at the end of March 2009 to publish his international bestseller, Why Your World Is About To Get A Whole Lot Smaller: Oil and the End of Globalization. Simultaneously published by Random House in the U.S. and Canada and by Virgin Books in the United Kingdom, his path-breaking book has now been published in over 15 countries and in seven different languages.
Newsweek wrote, “Rubin’s argument is powerful,” while the Financial Times of London called the book “One of the year’s best.” Last year, the No. 1 non-fiction bestseller in Canada, the book recently won the country’s National Business Book Award, and was also a runner-up for the Financial Times Business Book of the Year Award
Internationally, Rubin is best known for his prescient calls on oil prices. He was one of the first economists in the world to accurately predict the rise of oil prices over the last decade to recent triple-digit levels. Why Your World Is About To Get A Whole Lot Smaller explores some of the broader implications of those prices, and how they will reverse globalization and lead to the re-emergence of more local or regional-based economies.
Over the course of his career in financial markets, Rubin’s calls on interest rates and foreign exchange markets won him a No. 1 ranking in economics in the Brendan Wood International survey of institutional investors in Canada on no fewer than 10 separate occasions. His insights into global energy markets have made the front page of the New York Times and the Wall Street Journal, and have been cited in the Economist, Newsweek and USA Today. He has made numerous appearances on ABC, CBS, CNN and CNBC